In his first interview to the Indian media on the helm of the nation’s greatest carmaker, Hisashi Takeuchi stated competitors is getting “extra severe” in a market that has “large” progress potential.
“We have to take the battle (to our rivals) and we additionally want to herald aggressive merchandise at inexpensive costs,” Takeuchi instructed ET. “I really feel comfy that we will now take market share again and improve volumes as soon as once more… With out success in SUVs, it’s not doable to succeed in a 50% market share. We’ve got a plan to return again to this SUV market within the coming yr or two.”
Maruti goals to take care of its management place domestically and wish to personal a 50% share of unit gross sales.
Technique for EV, SUV
Takeuchi stated SUVs can be on the centre of the technique to construct incremental market share. The corporate will quickly launch a midsize SUV to tackle Hyundai Creta, Kia Seltos and Skoda Kushaq.
“EV is a strategic product for Suzuki. We’re pondering of introducing this not solely within the Indian market, however we’re additionally pondering of exporting this mannequin”
With gross sales of 1.37 million models, Maruti Suzuki reported a market share of 43.4% in FY22, in contrast with 47.7% recorded the yr earlier than. The corporate additionally plans to launch its first EV by 2025. The EV, to be manufactured at Suzuki’s manufacturing facility in Gujarat, can even be exported.
Takeuchi stated restricted chip availability for the home market disrupted output and led to an erosion in market share, though Maruti Suzuki greater than doubled its exports within the just-concluded fiscal yr.
“Home volumes have been restricted and we couldn’t promote as many vehicles as we wished to due to the semiconductor state of affairs,” he stated. Maruti Suzuki has pending orders of 270,000 models.
“This EV is a strategic product for Suzuki. We’re pondering of introducing this not solely within the Indian market, however we’re additionally pondering of exporting this mannequin,” Takeuchi stated. “The Gujarat manufacturing unit is in a great location and near the port.”
As soon as EVs are mainstreamed in India, the corporate will begin their manufacturing throughout different factories within the nation.