Pooja Bedi calls her banned 90s condom ad 'beginning of the sexual revolution in India'

Pooja Bedi calls her banned 90s condom advert ‘starting of the sexual revolution in India’ | Folks Information

New Delhi: Mannequin-actress Pooja Bedi is thought to speak her coronary heart out and never mince phrases. Her statements have usually landed her in hassle however that is ‘fire-starter’ Pooja Bedi for the world – daring, brazen and delightful. 

This explains how she managed to maintain the critics at bay through the 90s when her controversial condom advert was deemed unfit for broadcast by Doordarshan. It featured her together with then supermodel Marc Robinson. In one in all her latest interviews, Pooja Bedi recalled how the banned advert in India was seen as ‘the start of the sexual revolution in India’ by Western publications.

In her interview with IndianExpress.com, Pooja Bedi mentioned, “It was nice to be a fire-starter. The marketing campaign was touted as the start of the sexual revolution in India by British tabloids. It received many awards and made promoting historical past. It was nice to have been a trailblazer due to it. Thank heavens that folks as we speak are so open about their sexuality.”

Speaking about life typically, the actress added, “I at all times imagine in maintaining the kid in me alive. Take a look at a mean 50 12 months previous — jaded, bored, in a rut. We shut up our playful, curious, joyful internal youngster and tow the road of seriousness. Life is so quick. We complicate a easy journey. I select to dwell in another way. To like deeply, to query limiting conventions, to face up for what is true, to empower and combat for the rights of others, and to at all times keep a way of humour, particularly at myself have been some key highlights (of my upbringing).”

Pooja is actor-author Kabir Bedi and late Odissi dance exponent Protima Bedi’s daughter. 

The controversial 90s condom advert was shot by legendary adman Alyque Padamsee in Goa. It was for Kamasutra Condoms and aired on TV from 1990-1991. The commercial was made as a part of a marketing campaign to lift consciousness of AIDS.


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