Black Artist-Promoting Campaigns

Black Artist-Selling Campaigns : Marsai Martin

Lifewtr, a bottled water model owned by PepsiCo, has introduced that it will likely be teaming up with actress and producer Marsai Martin to increase its Black Artwork Rising initiative. Martin will be a part of the corporate because the inventive curator of Lifewtr’s TikTok account, the place she can be chargeable for coordinating unique artwork from Black creatives spanning style, dance, culinary, make-up, and extra.

Lifewtr has already introduced the names of the primary 4 creators to be featured as a part of the initiative. These embrace Kihmberlie, Ajani Huff, Cakeface RJ, and Gabrielle Reyes. As well as, Lifewtr can be internet hosting a social media contest permitting followers to submit their very own artwork utilizing the hashtag #BlackArtRisingContest. Winners will obtain $1000 money and could have their paintings featured on a Lifewtr bottle and promoted by way of the model’s TikTok.

“With the ability to create alternatives that highlight and rejoice Black digital creators who’re pushing the tradition ahead is one thing I’ll at all times help,” mentioned Marsai Martin in a latest press launch.

Picture Credit score: LIFEWTR

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